- Campuses :
- Twin Cities
- Crookston
- Duluth
- Morris
- Rochester
- Other Locations
These standards apply to all University of Minnesota mass e-mail sent for the purpose of communicating official University business.
Mass e-mail is any message, such as a newsletter or college update, that is sent to a group of people, either on campus or off campus. Mass e-mail is defined not only by the number of recipients. Mass e-mail must be sent as multipart (HTML and text) or text only [see Message Coding].
An example of a mass e-mail received by most people on campus would be Brief. Mass e-mail generally is not e-mail you send to colleagues on daily, even if the e-mail is sent to a large group.
If you're unsure whether your e-mail constitutes a mass e-mail, contact the University Relations eCommunications group at ecomm@umn.edu.
Standards for the file size, width, and height of your HTML e-mail. Read more.
HTML standards for e-mail, including how and when to use CSS. Read more.
Standards for the use of graphics in HTML e-mail and best practices. Read more.
Standards for University identity in text: font face, text size, and text styling in e-mail. Read more.
Getting and managing an e-mail list: requirements for opt in, opt out, and unsubscribe. Read more.
Recommendations on how to test and validate your HTML e-mail to be sure your audience sees what you'd like them to see. Read more.
For the advanced user, standards related to message tracking and link tracking. Read more.
Lyris ListManager, the U's mass e-mail distribution system, can be used for both internal and external mass e-mailings. See the eCommunications Web site for more information.
Mass e-mail must be sent as multipart (HTML and text) or text only; see Message Coding. Include the wordmark at the top of HTML e-mail parts; see Graphic Standards. Identify the University of Minnesota in both the HTML and text parts; see Text Standards. Include an opt-out link when applicable; see Mailing Lists. Include name and address of sending unit; see Mailing Lists. Use tables for layout of HTML e-mail; see Message Coding. Use inline styles to style text in HTML e-mail; see Message Coding. Message width for HTML e-mail should be 500 to 650 pixels; see Message Size.